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Thanks to the recently established negotiation with Meliá hotels, we have achieved a 33% sales growth in Levapan Dominican Republic. This important new customer, which has more than 10 hotels in the region, has acquired our entire bakery, pastry and culinary portfolio. We are aware of the importance of this type of negotiations in the […]

Because we want to generate greater synergies in the way the sales force is trained on our products, in Ecuador we decided to have technical demonstrators teach sales leaders the benefits, and positioning of our products compared to the competition. Similarly, and under the idea of permanent innovation, in Ecuador we launched a new product: […]

According to the latest Nielsen report (August-September) in Colombia, our Gel’hada gelatin reached 39.7% market share, only four points behind the category leader. In tomato sauce, our San Jorge brand maintains an upward trend, reaching 13% of the total market share. It is important to note that although Fruco continues to be the leader in […]