Offering the best products to our customers

Because we want to generate greater synergies in the way the sales force is trained on our products, in Ecuador we decided to have technical demonstrators teach sales leaders the benefits,
and positioning of our products compared to the competition.

Similarly, and under the idea of permanent innovation, in Ecuador we launched a new product: Gel’hada jelly in a cup. Thanks to this improvement, our customers now have a ready-to-eat version of one of our most traditional products.