Good results of the Gira de la Frescura in Ecuador

Good results of the Gira de la Frescura in Ecuador

To improve the development and growth of our customers in Ecuador, we have created the Freshness Tour: an initiative that consists of visiting our distributors and providing them with technical advice (process improvement, recipe development and introduction of new products) to increase their competitiveness in the market.
Thanks to the Freshness Tour, we have seen a 20% increase in sales.

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