Our participation in the Colombian market

According to the latest Nielsen report (August-September) in Colombia, our Gel’hada gelatin reached 39.7% market share, only four points behind the category leader.

In tomato sauce, our San Jorge brand maintains an upward trend, reaching 13% of the total market share. It is important to note that although Fruco continues to be the leader in the category, it has been losing ground in recent months and another competitor, Colombina, has even reduced its share figures by almost three points.